Ms. Sue Sheward who is the founder of the Orang-utan Appeal UK, initially only intended to give a commitment to help Orang-utan conservation at Sepilok. Now Orang-utan Appeal UK has been awarded the status of Official Fund UK and registered in England.
Orang-utan Appeal UK, which was established in year 2000, serves to provide assistance and seek funding for projects involving conservation, public awareness and conservation of Orang-utans in Borneo, Malaysia and Indonesia.
Appeal’s volunteers also allowed to carry out voluntary work in Sandakan Sepilok Orang-utan Rehabilitation Centre. Among the projects that involve close collaboration between Appeal UK and Wildlife Department is the study of "Orang-utan Post- release Monitoring Project" in Tabin Wildlife Reserve.